{"id":705,"date":"2015-07-06T16:34:15","date_gmt":"2015-07-06T14:34:15","guid":{"rendered":"http:\/\/screenbased.com\/kunden\/futurepace\/?p=705"},"modified":"2019-01-25T17:58:59","modified_gmt":"2019-01-25T16:58:59","slug":"die-neue-macht-des-marketing","status":"publish","type":"post","link":"https:\/\/www.futurepace.de\/en\/die-neue-macht-des-marketing\/","title":{"rendered":"Emotion, passion, enthusiasm \u2013 these are still underestimated success factors in brand and corporate governance."},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]&#8221;We cannot not act&#8221;, no matter what we do or don\u2019t do, we are always multipliers, &#8220;brand ambassadors&#8221; to customers, employees, colleagues. At the same time we know from numerous studies of neurobiology, medicine, and psychology that &#8220;the unconscious guides action!&#8221; What does this mean for brand management, customer enthusiasm and fan culture in and outside of your company? We have already carried out projects on brand activation for BMW and SWISS International Airlines.<\/p>\n<p><a href=\"https:\/\/www.amazon.de\/Die-neue-Macht-Marketing-Unternehmen\/dp\/3834905151\/ref=sr_1_1?ie=UTF8&amp;qid=1335690535&amp;sr=8-1#reader_3834905151\" target=\"_blank\">Read more in &#8220;The New Power of Marketing. How to distinguish your business with emotion, innovation and precision&#8221;<\/a>[\/vc_column_text][vc_single_image image=&#8221;955&#8243; img_size=&#8221;mobile-small&#8221; alignment=&#8221;center&#8221; onclick=&#8221;custom_link&#8221; img_link_target=&#8221;_blank&#8221; link=&#8221;https:\/\/www.amazon.de\/Die-neue-Macht-Marketing-Unternehmen\/dp\/3834905151\/ref=sr_1_1?ie=UTF8&amp;qid=1335690535&amp;sr=8-1#reader_3834905151&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text]&#8221;We cannot not act&#8221;, no matter what we do or don\u2019t do, we are always multipliers, &#8220;brand ambassadors&#8221; to customers, employees, colleagues. At the same time we know from numerous studies of neurobiology, medicine, and psychology that &#8220;the unconscious guides action!&#8221; What does this mean for brand management, customer enthusiasm and fan culture in and &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.futurepace.de\/en\/die-neue-macht-des-marketing\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Emotion, passion, enthusiasm \u2013 these are still underestimated success factors in brand and corporate governance.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[],"class_list":["post-705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leadership","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Emotion, passion, enthusiasm \u2013 these are still underestimated success factors in brand and corporate governance. - Futurepace<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.futurepace.de\/die-neue-macht-des-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:de]Emotion, Leidenschaft, Begeisterung \u2013 ein noch immer untersch\u00e4tzter Erfolgsfaktor in der Marken- und Unternehmensf\u00fchrung.[:en]Emotion, passion, enthusiasm \u2013 these are still underestimated success factors in brand and corporate governance.[:] - Futurepace\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_column_text]&#8221;We cannot not act&#8221;, no matter what we do or don\u2019t do, we are always multipliers, &#8220;brand ambassadors&#8221; to customers, employees, colleagues. At the same time we know from numerous studies of neurobiology, medicine, and psychology that &#8220;the unconscious guides action!&#8221; What does this mean for brand management, customer enthusiasm and fan culture in and &hellip; Continue reading &quot;Emotion, passion, enthusiasm \u2013 these are still underestimated success factors in brand and corporate governance.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.futurepace.de\/die-neue-macht-des-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Futurepace\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-06T14:34:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-25T16:58:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.futurepace.de\/wp-content\/uploads\/2015\/07\/buch.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"523\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mike\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mike\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.futurepace.de\\\/die-neue-macht-des-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.futurepace.de\\\/die-neue-macht-des-marketing\\\/\"},\"author\":{\"name\":\"Mike\",\"@id\":\"https:\\\/\\\/www.futurepace.de\\\/#\\\/schema\\\/person\\\/b5d689ff7766a134f9bd06dbd859b0bf\"},\"headline\":\"Emotion, passion, enthusiasm \u2013 these are still underestimated success factors in brand and corporate governance.\",\"datePublished\":\"2015-07-06T14:34:15+00:00\",\"dateModified\":\"2019-01-25T16:58:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.futurepace.de\\\/die-neue-macht-des-marketing\\\/\"},\"wordCount\":313,\"image\":{\"@id\":\"https:\\\/\\\/www.futurepace.de\\\/die-neue-macht-des-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.futurepace.de\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/buch.jpg\",\"articleSection\":[\"Leadership\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.futurepace.de\\\/die-neue-macht-des-marketing\\\/\",\"url\":\"https:\\\/\\\/www.futurepace.de\\\/die-neue-macht-des-marketing\\\/\",\"name\":\"[:de]Emotion, Leidenschaft, Begeisterung \u2013 ein noch immer untersch\u00e4tzter Erfolgsfaktor in der Marken- und Unternehmensf\u00fchrung.[:en]Emotion, passion, enthusiasm \u2013 these are still underestimated success factors in brand and corporate governance.[:] - 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