The client is the future

Sales training, a different way: The Talent Insights Sales Check as a prelude to a lasting individual development process

If you book a sales training course, you probably expect a mix of communication methods: interviewing techniques, handling objections, closing techniques, value propositions. Often, the skills taught are only rhetorical and argumentative skills that have a short half-life when applied in everyday life. We do not want to talk you out of these useful tools. We teach them too. However, we expand the scope of action and put our focus on the whole person (the customer/the seller) as well as the sales team, with the aim of fostering lasting development. We use two methods that are not found in traditional sales training: neurolinguistic programming (NLP) and our “Talent Insights Sales Check”. Especially in sales, personality models are useful because they allow for a type- and needs-based approach in the sales pitch. INSIGHTS MDI divides human characters into 4 colors, is easy to understand, and yet can be applied in a very differentiated manner. So if you know your own “color type” during the sales talk, but also the best strategies for dealing with each of the other “color types,” you are highly likely to develop a close and lasting relationship with customers quickly. It also becomes evident how you interact in the team, as well as your talents in organizing work, and in your individual thinking and behavioral style.

As part of the training, you will learn from this personality test precisely where your potential and strengths lie and the strengths and potential of your sales teams as well as how you can get customers enthusiastic about you and your product/service in a new way. Thus, “Insights” can be a prelude to a lasting individual potential development process; it can give you a chance to reflect on your personal style and give tips for more success in sales.

Why “NLP”?

More than anything, successful selling is a question of attitude. The most successful sales personnel and managers in the office and field service are those who truly believe in what they are doing, and do it with passion. They concentrate on their own targets and have both the necessary skills and the confidence to reach the goals they have set for themselves. When teaching successful sales strategies, neurolinguistic programming (NLP) does not stop at behavioral rules, but explores thought patterns, beliefs and strategies that distinguish a good seller from an excellent seller. This makes recipes for success accessible for all.

Particularly successful salesmen appeal to their customers on a subconscious level and know how to convey emotions that ultimately affect the purchasing decision. To a large extent humans always make decisions on the emotional level, but justify them with rational arguments. So, together, let’s open the NLP toolbox for brilliant sales.