Emotion, passion, enthusiasm – these are still underestimated success factors in brand and corporate governance.

“We cannot not act”, no matter what we do or don’t do, we are always multipliers, “brand ambassadors” to customers, employees, colleagues. At the same time we know from numerous studies of neurobiology, medicine, and psychology that “the unconscious guides action!” What does this mean for brand management, customer enthusiasm and fan culture in and outside of your company? We have already carried out projects on brand activation for BMW and SWISS International Airlines.

Read more in “The New Power of Marketing. How to distinguish your business with emotion, innovation and precision”