Emotion, passion, enthusiasm – these are still underestimated success factors in brand and corporate governance.
"We cannot not act", no matter what we do or don’t do, we are always multipliers, "brand ambassadors" to customers, employees, colleagues. At the same time we know from numerous studies of neurobiology, medicine, and psychology that "the unconscious guides action!" What does this mean for brand management, customer enthusiasm and fan culture in and …
